WHITE SYMPHONY

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The beauty of white is often overshadowed by it’s over powering counter part – black. White is pristine, clean and pure. In a world of chaos white gives you the hope ; hope that if we all do our bit the world will indeed be a better place. Doodlage uses scrap and waste fabrics to create […]

PRETTY TOUGH

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Act like a girl, dress like a girl, sit like a girl- We’ve heard these one too many times to just pass them off as mere comments. As a women of the twenty first century I find it appalling that we are still being boxed into a category that’s been built entirely out of social […]

NOOL

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Nool(Tamil for ‘thread’) is an apparel and home furnishing label tucked away, off National Highway 47, in Erode (prounanced Ee-rode) in the heart of South India. The Nool label grew out of an imperative need to sustain handloom weaving – a craft on the verge of extinction.Nool, or thread, is the language of our existence. […]

THE CORNER BUNGALOW

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As much as I love wearing a pretty dress and tank tops there is an old world charm that comes along with wearing a saree. Something so timeless and unique about the sari. Every sari tells a story and I mean that quite literally- the amount of work and skill that goes in producing say […]

AT EASE

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This post isn’t about how to restyle your white shirt, it isn’t about how to wear it in multiple ways – it’s really about thanking the humble white shirt for just “hanging” in there and coming to my rescue when I had a closet full of clothes but nothing to wear. What’s a better way […]

NOT JUST A FOOTBALLER

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You know how Usher found Justin Bieber on Youtube? That’s exactly how I found Tanvie Hans on Instagram- with a stroke of luck and God smiling upon me -handing me my best project yet. Meet Tanvie Hans. An ordinary Delhi girl with extraordinary talent. She says she’s always been a tomboy and naturally athletic, it’s […]

DIARIES OF A NOMAD

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Being the daughter of an Army Officer; the title resonates with me. I have been brought up in more than thirteen cities and towns across the country, making tons of friends around the world and experiencing different cultures. Each city leaves an imprint- small or big they shape your personality. From the boisterous Bathinda to […]

IN THE NOW

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For summers step into looser silhouettes and lighter fabrics. The only way to survive this apocalyptic heat is to invest in statement making, comfortable and breathable fabrics. Often termed as the H silhouette it has a softer approach and looser shapes. Linens, Cottons, muslins and light weight knits are the right pick for this season. […]

A MIDSUMMER’S DREAM

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  When you think of printed fabrics, what pops into your head? Right now, we’ve got floral patterns on the brain, which isn’t surprising considering florals are perhaps the one of the most ubiquitous motifs in fashion. Inherently beautiful, and available in a million different colours, textures, and styles, most of us likely have at […]