There is a certain darkness that looms over us, haunting us. The ghosts of our pasts and the demons of our future staring right at us while we try to turn a blind eye to it. To the damage we’ve done and the damage we continue to inflict on our environment.
When we talk about issues such as climate change we talk about it theoretically. As a problem yet to arise, as a case to be investigated further. We read about it in papers and journals, on certain TV shows and a few marginalised protests.
The guilt that hits us the very second we see mammoth ice bergs melting on our lavish TV screens sitting in our AC rooms. How we spend money on clothes and dump them in a pile after one use, sometimes even with the tag still on.What we often forget is that as we speak- as we breathe the climate is changing.
Slowly but surely it’s turning and if we don’t wake up at this hour we might not wake up at all. The next time you want to indulge yourself in some retail therapy maybe think about how you can give back. Invest in a summer dress that leaves a smaller dent – or as you would call it a carbon footprint.
Soin is a creative blend of the free-spirit fashion style of Tokyo and the pure opulence of Indian textiles and handloom.It curates styles and seasons which have gained inspiration from travel, music, family & friends and have travelled from the streets of Shibuya in Tokyo.
They are set to inspire the girl who enjoys affordable luxe-looking clothes that connect with her city life style. Think classic shapes and timely touches. Your everyday, effortless wardrobe with the occasional twist for flair
Shot by Namrata Jain
