Poochki has been one of my favourite go to homegrown brands and I am thrilled to have been a part of their latest Autumn Winter 2017 collection.
For someone who wants to learn and write about ethical/ sustainable fashion Poochki is the right place to start. The new collection is inspired from the shape of the lotus and has elements that play with the feel and texture of being in the land of the lotus.
The significance of the lotus is well known to an Indian but often forgotten as we continuously try and ape the west while disregarding our very own roots and culture.
Using the age old technique of Dabu block Printing Poochki has tried to play it’s role in reviving the dying craft of hand block printing from the small town of Akola Village in Rajasthan. Traditionally done using mud as resist and motifs inspired by nature Dabu printed fabrics were worn as a favoured clothing for women.The application of resist and dye are done several times, painstakingly with great artistry, to get various shades of ground and motif colour. As time passed, Alizarin pigment used to impart red colour was replaced by Naphthol and the craftsmen began to use tar instead of mud in case of designs which require sharper contrasts.
Poochki created it’s own unique and quirky hand block prints inspired from the shape and texture of the lotus and used the traditional technique of Dabu for achieving the desired effect. For homegrown brands like Poochki production of clothes goes beyond their commercial value. It becomes about reviving art, culture and heritage that has been passed down from generation to generation but is now dying at the hands of fast fashion.
From easy separates that can be layered together or styled separately the collection showcases the Dabu prints magnificently without compromising on style and variation. No two pieces look the same and no two prints look alike yet they come together like do-re-mi-fa. Every piece is unique and every pieces morphs into another seamlessly.