The deeper we delve into history, and the wider we travel across the world, a wealth of timeless treasures waiting to be contemporarized emerges. The label Sejal Jain makes a humble attempt to support and revive the crafts of India and emphasises on hand craftsmanship by working closely with local craftsmen belonging to different traditional craft clusters of India.It lays emphasis on blending undying styles from days bygone with a modern contemporary twist by combining old age techniques and embroideries with new age silhouettes. The label is an expression of their individual values of timelessness and distinctiveness.
Sejal Jain as a label uses intricacies of mix of techniques like traditional dyeing, block printing and embroideries. The label caters to a large audience of new age consumers who dares to experiment with new trends and combines the aura of tradition and culture in a modern avatar. Femininity takes on a modern approach by mixing casual styles with sophisticated tailoring with an eclectic mix of multi-purpose garments, delicate detailing, a defined yet minimalist feel, elegance and simplicity.
Focussing on practical silhouettes that cross over from winter into the spring transitional drop, the collection has experimental voluminous silhouettes that sit alongside minimalist basics allowing for a curated personal look.
Shot by Cheryl Mukherjee