LABEL ISHANA is for the woman who is subtle yet assertive. The organic nature of the pieces sets a tone of quiet confidence. Each piece focuses on being transformative with an underlying intention of standing out. The brand is strong yet versatile; like a woman’s role in her day to day life.
Firmly believing in the philosophy of sustainability, each style in their collection is individually hand crafted by skilled artisans. This team of artisans have a sense of ownership in the brand and are invested in its beliefs.
Unlike most fashion brands, they don’t do several collections in a year. They create only two full collections giving each peace love and attention that handloom deserves. The textile process has its own story,each piece is crafted to reflect timeless style, carries the stories of all those who made it and will become an enduring part of your wardrobe.
All their fabrics are handwoven in either Phulia or Murshidabad in West Bengal. The embroidery on each garment is done by the skillful karigars of Ranihati. Each piece is then hand stitched in their workshop in Kolkata which follows the international standards of fair, ethical and responsible workplace conditions of the garment industry.