Between the beloved black and white there is the lesser known grey. The grey area where art meets fashion and fashion meets sustainability. They grey area is where Doodlage comes into play.A hip, eco-fashion brand Doodlage does not mass produce clothing and just like two doodles that never quite look the same, each of their upcycled garments is a unique, individual piece that stands out with its design, cut and colour.
Every collection Doodlage showcases is driven by the ethics of upcycling and recycling. Kriti, the creative director of the company and her partners are passionate about reinvention. Whether it means creating fabric from spools of thread that are damaged and cannot be used in machines, re-knitting mufflers and sweaters out of strips of fabric, printing over sanganeri block printed fabric, or creating textured garments that make liberal use of patchworking, Doodlage reflects the sensibilities of its creators.
Edgy, casual, versatile, flowing fashion you can slouch in, Doodlage has a feel that is very now. And that is no accident. The creators of Doodlage are intent on creating garments that can compete with the best mainstream brands. Kriti is focused on making good, wearable fashion that also happens to be sustainable, because, in her experience, customers rarely buy products only to support a cause.