‘The Silk Road’, the phrase conjures up a time-worn image of caravans and camels on dusty desert roads carrying their rich textiles, exotic weaves and spices.
Samarkand, one of the greatest ancient cities lay right in the heart of this route. Jodi’s new collection Noor is an ode to this time in history. Samarkand was a crossroad of cultures with cities bustling in trade. One can imagine their pieces floating through these bazaars or lounging in terrace gardens while their owners enjoy a glass of Badeh (Persian wine).
Noor (Nur) is Arabic for ‘light’. In most cultures and belief systems light is an aspect of divine presence. Festivals around the world celebrate light in some form or the other.
Handblock printed in vibrant colours and bold prints , Jodi turns simple and humble objects into creative motifs such as using pomegranate as an inspiration and morphing it into almost a floral pattern. The pieces are embroidered with delicate zari work which enhances the prints and brings a touch of festivity to the overall look. What adds to the charm of block printed garments is that every piece is unique in it’s own way ; no two pieces can look identical. Noor doesn’t only look special, it also makes you feel special.
The collection is young and fresh with versatile pieces that can be easily mixed and matched as separates. Here I styled Jodi’s Samarkand Lehenga Set.