Act like a girl, dress like a girl, sit like a girl- We’ve heard these one too many times to just pass them off as mere comments. As a women of the twenty first century I find it appalling that we are still being boxed into a category that’s been built entirely out of social stigma and stereotypes. Gender inequality reeks of a patriarchal mindset .
It might feel like we’re blind to change as we’re immersed in this current cultural shift, but the signs all point to a new gender fluidity – and, crucially, positivity surrounding it.
It doesn’t end at how fashion is viewed but also how it’s produced. We’ve turned a blind eye to what goes into the making of what we wear because it doesn’t directly affect us. We won’t eat an apple that’s been pumped with pesticides because it’s direct consumption of toxins yet we let the same poison spread through our rivers and our air .
In the past year I have had the chance to work very closely with brands and designers that are propelling the fashion industry into a medium of expression rather than just competing in the rat race against fast fashion. The rise of fast fashion in the past decade has lead to a paradigm shift in how clothes are being sold. The prices are being pushed down with more clothes being added with each passing season. It’s a dog eat dog world with very little thought given to what impact it has on the very source of it all – our land, our water, our air. It’s ours to protect and our social responsibility to not only produce sustainable fashion but to also educate ourselves as consumers and inculcate habits to minimise our carbon footprint.
Sustainable. Slow. Handmade. Indie. Raw
BIAS was started to break stereotypes in fashion and challenge perceptions and ideas on femininity.Gaining recognition as indie-eco-conscious; the label works with local artisans
from underprivileged communities in New Delhi. Dolly ( SpillTheSass) and I collaborated with BIAS to create a photo series showcasing their products that are constructed with love and fair trade.
Photo by Arko Chakraborti