As much as I love wearing a pretty dress and tank tops there is an old world charm that comes along with wearing a saree. Something so timeless and unique about the sari. Every sari tells a story and I mean that quite literally- the amount of work and skill that goes in producing say a kaantha or a kanjivaram is unparalleled to anything else.
Somewhere between twitter and Instagram we’ve lost touch with how rich and glorious our heritage an culture is. A sari can be worn in at least nine different ways, there are twenty different types of saris from across the country.
A sari doesn’t care what size you are, you can be anybody and it would still drape beautifully and caress you in the gentlest possible way. Instead of embracing what is such an integral part of our culture we let the west tell us what to wear. What a “pear shape” should wear, what an “H shape” should wear. Well I am sorry, my grandmother doesn’t fit into your little categories but looks the most graceful.
So when I see brands contemporize the sari to make it more young, fresh and to make it a part of our everyday fashion it really warms my heart. One such brand that I’ve worked with is Diaries of a Nomad.Fascination with the India that lives in the villages; the India that is real & celebratory; is comfortable in its skin and in sync with nature and yes! Is incredibly colorful & fashionable! NOMAD is quintessentially & unapologetically Indian! Rural Indian. The sublime grace with which Indian rural women flit around wearing the voluminous ‘ghaghra’ or the shy but seductive appeal of the choli, were the inspiration behind the brand.
Photo by Gorkey Patwal