The beauty of white is often overshadowed by it’s over powering counter part – black. White is pristine, clean and pure. In a world of chaos white gives you the hope ; hope that if we all do our bit the world will indeed be a better place.

Doodlage uses scrap and waste fabrics to create clothes that exude a relaxed, comfortable vibe. “Indian families normally reuse old clothes, whether it is your sister’s hand-me-downs for the younger ones or using mom’s old sarees to create kurtis or lehengas. Those aspects did have a large influence in my design sensibility. The garments created by us are made of industrial waste. Thus, every garment’s look and feel is different, as we don’t have the same kind of fabric or print to replicate, which makes our product line niche. It’s just the same as being unable to replicate a doodle. Hence, we named the brand Doodlage” says Kriti. ( Deccan Chronicle,August 9, 2015).

For this collection they layered coloured scrap fabric with white cottons to give a textured translucent coloured effect to the garment. Using embroidery to highlight the colours with quirky motifs the collection is understated yet unique in it’s own way.




Shot by Kavya Tangirala

Hey guys ! We are team Stylelocked. Being design students we are both passionate about all that is quirky and creative. Being fauji brats we’ve travelled all over and have experienced diverse cultures. So if you love fashion and want to go easy on your pocket , Stylelocked is the place for you. We love restyling, combining different styles and creating our own statement.
  1. You look absolutely stunning in those pictures 😘 Great Idea 💡👌

    1. Thank you so much 🙂

  2. You exhibit such an effortless quirkiness, Aanchal. Keep being you. That rocking chair looks so nice to sit on. Reminds me of an old one my late grandma used to to have. Love that mismatched socks <3 xx

    1. thank you ! <3

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