NOOL

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Nool(Tamil for ‘thread’) is an apparel and home furnishing label tucked away, off National Highway 47, in Erode (prounanced Ee-rode) in the heart of South India. The Nool label grew out of an imperative need to sustain handloom weaving – a craft on the verge of extinction.Nool, or thread, is the language of our existence. […]

IN THE NOW

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For summers step into looser silhouettes and lighter fabrics. The only way to survive this apocalyptic heat is to invest in statement making, comfortable and breathable fabrics. Often termed as the H silhouette it has a softer approach and looser shapes. Linens, Cottons, muslins and light weight knits are the right pick for this season. […]

WHO RUN THE WORLD?GIRLS

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Feminine but bold, edgy but graceful ; it’s 2016 and it’s not a man’s world anymore. Women are reigning supreme everywhere . However, fashionable women are stereotyped as being the intellectually weaker kind ,” oh she’s pretty so she’s not smart”. A woman doesn’t need to tone down her makeup or her wardrobe to be […]

SHOULDERS OUT

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Put your hair up in a scrunchie and get ready to feel a blast from the past!Shoulder pads are a thing again. Worn by some of the biggest names of the 80s, including Princess Diana shoulder pads are now back in fashion. From Balenciaga to Jil Sander ; SS17 is going to see a huge boom […]

COLD METAL

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Winter has not set in yet so make the most of these bright days to bring out your shiny wardrobe !These attention grabbing, light reflecting fabrics were all over the runway and are said to be a game changer for the Spring Summer 2017 street fashion. From Marc Jacob’s SS17 collection to Kim Kardashian West everyone […]

BRONZE SHIMMER

Shirts are a fashion staple. They can be dressed down and dressed up which makes them an integral part of anyone’s wardrobe. Shirt with trousers or shirt with jeans, shirts with dresses if you’re feeling a bit fancy but why must one stick to the conventional norms of how a shirt is worn. From London […]

SKIN IS IN

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Following on from the shoulder,fashion’s new erogenous zone is a more movable feast – anywhere unexpected goes. Try teaming trousers slashed to the the knees with a top that slips elegantly off the shoulder for the new season’s take on the cut off trend. From the blush pink to the slashed trousers everything about this […]

THE SARI SKIRT

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The sari is more than just a piece of cloth, for us as Indians -it’s a legacy. Passed down from generation to generation it’s beauty and charm only increases with time. The handiwork, the embroidery, the weaves all of it makes the sari special and has put India on the map for having one of […]