NOOL

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Nool(Tamil for ‘thread’) is an apparel and home furnishing label tucked away, off National Highway 47, in Erode (prounanced Ee-rode) in the heart of South India. The Nool label grew out of an imperative need to sustain handloom weaving – a craft on the verge of extinction.Nool, or thread, is the language of our existence. […]

POOCHKI

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Poochki, named after their pet manx cat is the brainchild of hotelier Anirudh Chawla, and textile designer Ishanee Mukherjee. Poochki makes you look at block prints in a different light-Think fish and gecko block prints. From unconventional prints to unconventional fabrics they are on a quest to redefine Indian handicraft. What’s interesting about Poochki is […]

IN THE NOW

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For summers step into looser silhouettes and lighter fabrics. The only way to survive this apocalyptic heat is to invest in statement making, comfortable and breathable fabrics. Often termed as the H silhouette it has a softer approach and looser shapes. Linens, Cottons, muslins and light weight knits are the right pick for this season. […]

POPSICLE

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I know it’s not summer yet but I can’t wait to get back into my linen dresses and bright colours! This post is dedicated to dreaming about popsicles and to actually  being one. Poonam Bhagat’s SS17 evokes just that feeling- of being a human popsicle (delicious and fun ). From shift dresses to cute button […]

NOT YOUR BASIC MONOCHROME

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As much as we love our monochrome looks we are stuck in a rut with black and white. White tee with black jeans, white tee with black shorts ; aren’t you tired of wearing black and white the same old way? Here are two simple outfits to switch up your monochrome look . Opt for […]

SHOULDERS OUT

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Put your hair up in a scrunchie and get ready to feel a blast from the past!Shoulder pads are a thing again. Worn by some of the biggest names of the 80s, including Princess Diana shoulder pads are now back in fashion. From Balenciaga to Jil Sander ; SS17 is going to see a huge boom […]

COLD METAL

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Winter has not set in yet so make the most of these bright days to bring out your shiny wardrobe !These attention grabbing, light reflecting fabrics were all over the runway and are said to be a game changer for the Spring Summer 2017 street fashion. From Marc Jacob’s SS17 collection to Kim Kardashian West everyone […]

BRONZE SHIMMER

Shirts are a fashion staple. They can be dressed down and dressed up which makes them an integral part of anyone’s wardrobe. Shirt with trousers or shirt with jeans, shirts with dresses if you’re feeling a bit fancy but why must one stick to the conventional norms of how a shirt is worn. From London […]