WHITE SYMPHONY

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The beauty of white is often overshadowed by it’s over powering counter part – black. White is pristine, clean and pure. In a world of chaos white gives you the hope ; hope that if we all do our bit the world will indeed be a better place. Doodlage uses scrap and waste fabrics to create […]

PRETTY TOUGH

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Act like a girl, dress like a girl, sit like a girl- We’ve heard these one too many times to just pass them off as mere comments. As a women of the twenty first century I find it appalling that we are still being boxed into a category that’s been built entirely out of social […]

MATERIAL GREYS

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Between the beloved black and white there is the lesser known grey. The grey area where art meets fashion and fashion meets sustainability. They grey area is where Doodlage comes into play.A hip, eco-fashion brand Doodlage does not mass produce clothing and just like two doodles that never quite look the same, each of their upcycled garments […]

NOOL

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Nool(Tamil for ‘thread’) is an apparel and home furnishing label tucked away, off National Highway 47, in Erode (prounanced Ee-rode) in the heart of South India. The Nool label grew out of an imperative need to sustain handloom weaving – a craft on the verge of extinction.Nool, or thread, is the language of our existence. […]

POOCHKI

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Poochki, named after their pet manx cat is the brainchild of hotelier Anirudh Chawla, and textile designer Ishanee Mukherjee. Poochki makes you look at block prints in a different light-Think fish and gecko block prints. From unconventional prints to unconventional fabrics they are on a quest to redefine Indian handicraft. What’s interesting about Poochki is […]

IN THE NOW

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For summers step into looser silhouettes and lighter fabrics. The only way to survive this apocalyptic heat is to invest in statement making, comfortable and breathable fabrics. Often termed as the H silhouette it has a softer approach and looser shapes. Linens, Cottons, muslins and light weight knits are the right pick for this season. […]

QUIRK BOX

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Why be boring when you can be quirky! QuirkBox’s latest collection is young,fresh and super cute. With a touch of retro from the bell sleeves, off shoulder tops the collection is as quirky as it gets.  Here are some of the looks I created in collaboration with QuirkBox. LOOK 1 This cute number is the perfect […]

RUBBER DUCKIE

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What if I told you that you could get out of a bath , put your robe on with some kickass boots and look every bit stylish as the girl who spent half an hour putting an outfit together? You would jump with joy wouldn’t you. Well ladies and gentlemen, it’s true – “bathrobes are […]

BLACK FRIDAY

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Black is without a question the most loved and hated colour . It goes with everything- black doesn’t stand out. I often find myself rummaging through my closet trying to find the right black garment just by feeling it. This brings me to the theme of my post : creating an all black outfit with different textures […]