NO FRILLS ATTACHED

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KNYA stands for a group of five Hindu heroines who represent the strong virtues of a woman. Noble-Beautiful-Fierce-Brave-Righteous. The brand caters to women from all walks of life . From the single mother working overtime to make ends meet to the girl trying to make it on her own in a new city. KNYA provides clean, […]

WHITE SYMPHONY

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The beauty of white is often overshadowed by it’s over powering counter part – black. White is pristine, clean and pure. In a world of chaos white gives you the hope ; hope that if we all do our bit the world will indeed be a better place. Doodlage uses scrap and waste fabrics to create […]

MATERIAL GREYS

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Between the beloved black and white there is the lesser known grey. The grey area where art meets fashion and fashion meets sustainability. They grey area is where Doodlage comes into play.A hip, eco-fashion brand Doodlage does not mass produce clothing and just like two doodles that never quite look the same, each of their upcycled garments […]

CONCEAL AND REVEAL

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The art of dressing takes time and patience. What may work for one might not work for another. To be able to really understand one’s own style we must give up on what is trending and what Gigi Hadid is wearing. Maybe you like crop tops, maybe you don’t ; you shouldn’t feel the need […]

NOOL

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Nool(Tamil for ‘thread’) is an apparel and home furnishing label tucked away, off National Highway 47, in Erode (prounanced Ee-rode) in the heart of South India. The Nool label grew out of an imperative need to sustain handloom weaving – a craft on the verge of extinction.Nool, or thread, is the language of our existence. […]

POOCHKI

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Poochki, named after their pet manx cat is the brainchild of hotelier Anirudh Chawla, and textile designer Ishanee Mukherjee. Poochki makes you look at block prints in a different light-Think fish and gecko block prints. From unconventional prints to unconventional fabrics they are on a quest to redefine Indian handicraft. What’s interesting about Poochki is […]

THE CORNER BUNGALOW

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As much as I love wearing a pretty dress and tank tops there is an old world charm that comes along with wearing a saree. Something so timeless and unique about the sari. Every sari tells a story and I mean that quite literally- the amount of work and skill that goes in producing say […]

AT EASE

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This post isn’t about how to restyle your white shirt, it isn’t about how to wear it in multiple ways – it’s really about thanking the humble white shirt for just “hanging” in there and coming to my rescue when I had a closet full of clothes but nothing to wear. What’s a better way […]

IN THE NOW

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For summers step into looser silhouettes and lighter fabrics. The only way to survive this apocalyptic heat is to invest in statement making, comfortable and breathable fabrics. Often termed as the H silhouette it has a softer approach and looser shapes. Linens, Cottons, muslins and light weight knits are the right pick for this season. […]

WHO RUN THE WORLD?GIRLS

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Feminine but bold, edgy but graceful ; it’s 2016 and it’s not a man’s world anymore. Women are reigning supreme everywhere . However, fashionable women are stereotyped as being the intellectually weaker kind ,” oh she’s pretty so she’s not smart”. A woman doesn’t need to tone down her makeup or her wardrobe to be […]