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WHY SO BLUE?

This post is dedicated to Gulal. The dress featured in the post is a creation of this design label and we must say that the light, cotton with the beautiful floral printed motifs is summery and something that we wouldn’t mind wearing everyday.

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So here is everything you need to know about Gulal Creations: Hailing from a traditional jeweller family in Rajasthan, I had always seen women around me wearing clothing with beautiful colours and endless prints. As the creative head for our jewellery brand, I was traveling the globe extensively and while the international designs and silhouettes were catchy and trendy, I always wanted to see them in Indian fabrics, prints and the myriad colours. Back home, I was constantly struggling to find a clothing label that made contemporary designs with western silhouettes in quality fabrics at an affordable price. I know many people who like the designs of high street brands but loath the synthetic feel of the fabric. I knew that for many of us, THE FEEL OF THE CLOTHING IS MORE IMPORTANT THAN THE LOOK OF IT.

And that’s how Gulaal Creations was born. Gulaal, which is synonymous with the colourful festival of Holi, is fuelled by my undying love for colours and quality. GULAAL BRINGS FORTH A RANGE OF DELIGHTFUL FASHION CLOTHING, MODERN, COMFORTABLE, STRIKING BUT HINGED FIRMLY ON THE USE OF QUALITY TEXTILES. Like most designers, I draw my inspiration from almost everything around me, whether it is my everyday life in the colourful and beautifully slow paced Jaipur or my travel to frenzied cities abroad dipped in their multi-layered cultures.

Gulaal is for you and what you really are, it is designed keeping in mind normal people who like to look good without being uncomfortable. At Gulaal, our roots are important to us – hence, Cotton is the basic fabric of choice. We firmly believe clothes can look good on anyone irrespective of their looks or figure, which is why every picture you will see here is with a normal person and not a model who is wafer thin with loads of make-up or a hairstyle that would take hours to conquer!

To shop Gulal check out instagram @stylelocked for further details.

Hey guys ! We are team Stylelocked. Being design students we are both passionate about all that is quirky and creative. Being fauji brats we’ve travelled all over and have experienced diverse cultures. So if you love fashion and want to go easy on your pocket , Stylelocked is the place for you. We love restyling, combining different styles and creating our own statement.
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